Here is a quick overview of the performance of the ten American supermarket rags over the first six months of 2010, ranked from the lowest percentage of positive stories to the highest.
National Examiner
11.7% positive stories
Biggest success: Giving Willie Nelson positive press for Habitat for Horses
Biggest failure: Publicizing the Liz Taylor wedding after it was denied
National Enquirer
13.8% positive stories
Biggest success: Warning about the seriousness of Gary Coleman's condition four months before he died
Biggest failure: Saying Sandra Bullock would take Jesse James back ten days before the divorce was finalized
Globe
14.0% positive stories
Biggest success: Positive Old Timer Gossip about Hugh O'Brian and Esther Williams
Biggest failure: the constant predictions of the divorce of George W. and Laura Bush
In Touch
22.6% positive stories
Biggest success: First with the story about Jesse James being a man slut
Biggest failure: Wrong over and over again about Sandy staying with Jesse
Star
30.3% positive stories
Biggest success: Breaking the news that Kelly Preston is pregnant
Biggest failure: Falsely claiming Kelly Preston is pregnant with twins
Sun
31.6% positive stories
Biggest "success": Breaking the news that Joan Rivers is a terrorist
Biggest failure: multiple incorrect predictions about the end of the world
Us Weekly
35.4% positive stories
Biggest success: Correctly stating Sandra Bullock was not wearing her wedding ring back in April
Biggest failure: Getting fooled by Liz Taylor
Weekly Life and Style
40.8% positive stories
Biggest success: Alicia Keys pregnant and engaged
Biggest failure: Paris Hilton wants to get married, but to whom?
People
54.1% positive stories
Biggest success: Sandy and Louis Bardo Bullock on the cover, biggest gossip win of the year if not the century
Biggest failure: Not a lot of real failures, but they did buy into the Jennifer Aniston-Gerard Butler "romance" that didn't last very long after their movie failed to catch fire, a.k.a. Planted Crap to sell tickets
OK!
67.2% positive stories
Biggest success: A story in late June with the headline "Elin's life without Tiger" days before the divorce was made public.
Biggest failure: The cover story that read YES! I'M HAVING A BABY as though it was a quote from Jennifer Aniston, who didn't have a single quote in the made up story inside
National Examiner
11.7% positive stories
Biggest success: Giving Willie Nelson positive press for Habitat for Horses
Biggest failure: Publicizing the Liz Taylor wedding after it was denied
National Enquirer
13.8% positive stories
Biggest success: Warning about the seriousness of Gary Coleman's condition four months before he died
Biggest failure: Saying Sandra Bullock would take Jesse James back ten days before the divorce was finalized
Globe
14.0% positive stories
Biggest success: Positive Old Timer Gossip about Hugh O'Brian and Esther Williams
Biggest failure: the constant predictions of the divorce of George W. and Laura Bush
In Touch
22.6% positive stories
Biggest success: First with the story about Jesse James being a man slut
Biggest failure: Wrong over and over again about Sandy staying with Jesse
Star
30.3% positive stories
Biggest success: Breaking the news that Kelly Preston is pregnant
Biggest failure: Falsely claiming Kelly Preston is pregnant with twins
Sun
31.6% positive stories
Biggest "success": Breaking the news that Joan Rivers is a terrorist
Biggest failure: multiple incorrect predictions about the end of the world
Us Weekly
35.4% positive stories
Biggest success: Correctly stating Sandra Bullock was not wearing her wedding ring back in April
Biggest failure: Getting fooled by Liz Taylor
Weekly Life and Style
40.8% positive stories
Biggest success: Alicia Keys pregnant and engaged
Biggest failure: Paris Hilton wants to get married, but to whom?
People
54.1% positive stories
Biggest success: Sandy and Louis Bardo Bullock on the cover, biggest gossip win of the year if not the century
Biggest failure: Not a lot of real failures, but they did buy into the Jennifer Aniston-Gerard Butler "romance" that didn't last very long after their movie failed to catch fire, a.k.a. Planted Crap to sell tickets
OK!
67.2% positive stories
Biggest success: A story in late June with the headline "Elin's life without Tiger" days before the divorce was made public.
Biggest failure: The cover story that read YES! I'M HAVING A BABY as though it was a quote from Jennifer Aniston, who didn't have a single quote in the made up story inside
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