Publication: In TouchDate: 3 January 2011
Scenario. Imagine you are a female celebrity, rich, famous and good looking, married to a celebrity husband. Life is good. Then suddenly, everybody in the world knows your husband is a cheating dog. Now, instead of envied and admired, you are pitied by "nice people" and the less generous wonder if your husband's inability to keep it in his pants doesn't reflect on you in some way.
What can you do?
If you are Eva Longoria, you Pull a Bullock™.
Readers of the gossip rags this year will know what I mean by this, though readers from the U.K. will probably snigger at the phrase. Adopt some poor deserving orphan and raise the child on your own with only an army of paid professional to help. If we believe In Touch, Eva Longoria is planning to do just that, and because she is clearly The Wronged Woman, this qualifies as a Full Bullock™. Earlier stories about Kim Kardashian thinking about adoption as a single woman would qualify as a Half Bullock™.
I've created a new label, Pulling a Bullock™. Eva may be alone in trying to repeat this exact move, but given what a huge P.R. success Sandy had this year and the lack of originality in Hollywood, I wouldn't be surprised if this happens again.
Note: Sandra Bullock did NOT Pull a Bullock™. For this generation, she pretty much invented the damn move. You can't steal your own material.
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