Vogue magazine is waaaay beyond 'vintage' being that the mag was first founded in 1892. The publication didn't really start taking off until around the great depression when it's number of subscriptions began to rise. It wasn't until the 1960's however, that Vogue began to appeal to the youth of that generation as it began focusing more on contemporary fashions and the subject matter became more loose discussing topics such as 'sexuality' which was considered taboo even during that time of the sexual revolution of the free loving 60's.
Vogue magazine has of course adapted to the times, changing with each era and especially gained world wide recognition as a reputable source of 'what's what on the fashion scene' after being taken over by the current editor in chief Anna Wintour in 1988. Wintour brought a fresh new take on the vintage periodical by incorporating an idea of how the 'common woman' (i.e. not wealthy), could incorporate an air of haute couture into their daily wardrobe with less expensive designer 'looking' pieces. Before she came on board, the magazine had become stagnant offering the same ol' same old to it's avid readers, month after month.
Ms. Wintour has gained such a reputation in the fashion industry as an unabashed power house that she was nicknamed 'nuclear wintour' by her peers. Without it being said literally, the character played by Meryl Streep in the 2006 'Devil Wears Prada', about a demanding fashion magazine editor was said to have been likened after her. It was reported after the film was released that Wintour was not fond of the way she was portrayed regardless of the movies acclaimed success at the box office.
Vogue is so internationally popular that even if Wintour stepped down from her position, it's not likely that it would be going anywhere anytime soon, given the reputable nature it has gained in over a century!
